Studio — Amsterdam, since 2011
We make brands move and products wanted
Woodwork is a design and direction studio in Amsterdam. For fifteen years we have built the moving side of brands: identities that behave on every screen, broadcast and event worlds, and the product films that make people want something before they read the spec sheet.
We work for networks, leagues, sport and lifestyle brands and the agencies behind them, from a channel rebrand to a Grand Prix lit up for a whole weekend.
What we do
01
Motion branding
Identities designed to move. Logo animation, motion systems, channel and broadcast packages, event and sport identities, and toolkits your team can run with every day.
Motion systems · Broadcast · Event & sport identity · Toolkits
02
Product
CGI product films and launch campaigns. We take a product apart, light every detail and build the film, stills and out-of-home that sell it.
CGI film · Launch campaigns · Anamorphic DOOH · Stills
03
Media & sport
Networks, leagues and race weekends. Identity and on-air design for the moments millions of people watch at the same time.
On-air · Live events · Leagues & teams · Fan experience
04
Visual Valley ↗
Our label for museums, heritage and culture. Immersive exhibitions and spaces people step into, from Teylers Museum to the Euromast.
Immersive · Exhibitions · Museums & heritage · Spatial storytelling
How we work
01
Systems, not one-offs
We design the rules, not only the frames, so a brand behaves the same on a phone, a stadium screen and a billboard.
02
A small senior team
The people you meet in the pitch are the people who make the work. No hand-offs, no layers in between.
03
Craft first, then speed
Design and CGI are built by hand. AI and automation come in where they save time, never where they replace taste.
04
We stay on
We hand the system to your team and stay on to keep it moving, season after season.
Inside the studio
Cruquiusweg 98-F, Amsterdam
Led by
Marvin Koppejan
Founder & Executive Creative Director
Nina Fabel
Managing Director
Founded 2011
Amsterdam, the Netherlands
Working worldwide
Europe, the UAE and the US
Clients
Recognition
