Branding the world's biggest motorsport event
Visual Identity

Formula 1 — Abu Dhabi GP

EXPERTISE

Visual Identity

Motion Branding

CLIENT

Ethara

YEAR

2023-2025

project info

project info

project info

Since 2022, we’ve shaped the visual identity of ABU-DHABI GP experience, building a design legacy year after year.

Since 2022, we’ve shaped the visual identity of ABU-DHABI GP experience, building a design legacy year after year.

Since 2022, we’ve shaped the visual identity of ABU-DHABI GP experience, building a design legacy year after year.

Identity Colours
Woodwork Formula 1
CGI, Design, Motion Design
Formula 1, Abu Dhabi GP, Poster Design, DOOH
Abu Dhabi GP Circuit
Max Verstappen, Woodwork

Best sports marketing

Ethara and the Abu Dhabi Grand Prix received three gold awards for Best Sports Marketing, showcasing their outstanding promotional strategies.

Best sports marketing

Ethara and the Abu Dhabi Grand Prix received three gold awards for Best Sports Marketing, showcasing their outstanding promotional strategies.

Best sports marketing

Ethara and the Abu Dhabi Grand Prix received three gold awards for Best Sports Marketing, showcasing their outstanding promotional strategies.

Motion design, Toolkit, System, Motion System, Abu Dhabi GP, F1
Motion design, Toolkit, System, Motion System, Abu Dhabi GP, F1
Motion design, Toolkit, System, Motion System, Abu Dhabi GP, F1
Motion design, Toolkit, System, Motion System, Abu Dhabi GP, F1
Motion design, Toolkit, System, Motion System, Abu Dhabi GP, F1
Motion design, Toolkit, System, Motion System, Abu Dhabi GP, F1
Motion design, Toolkit, System, Motion System, Abu Dhabi GP, F1
Motion design, Toolkit, System, Motion System, Abu Dhabi GP, F1
Motion design, Toolkit, System, Motion System, Abu Dhabi GP, F1
Motion design, Toolkit, System, Motion System, Abu Dhabi GP, F1
Motion design, Toolkit, System, Motion System, Abu Dhabi GP, F1
Motion design, Toolkit, System, Motion System, Abu Dhabi GP, F1
Motion design, Toolkit, System, Motion System, Abu Dhabi GP, F1
Motion design, Toolkit, System, Motion System, Abu Dhabi GP, F1
Motion design, Toolkit, System, Motion System, Abu Dhabi GP, F1
Motion design, Toolkit, System, Motion System, Abu Dhabi GP, F1
Motion design, Toolkit, System, Motion System, Abu Dhabi GP, F1
Motion design, Toolkit, System, Motion System, Abu Dhabi GP, F1
Abu Dhabi GP

Record attendance

More than 192,000 fans attended the race weekend in 2024, marking it as one of the most attended events in the region.

Record attendance

More than 192,000 fans attended the race weekend in 2024, marking it as one of the most attended events in the region.

Record attendance

More than 192,000 fans attended the race weekend in 2024, marking it as one of the most attended events in the region.

Credits &
Recognition

Credits &
Recognition

Credits &
Recognition

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